Saul Bass logos: then and now
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Saul Bass photo credit: Harrie Verstappen
It’s hard to beat a Saul Bass original.
“If I do my job well, the identity program will also clean up the image of the company, position it as being contemporary and keep it from ever looking dated.”
— SAUL BASS
Lawry’s (original design by Saul Bass in 1959, 3D version unknown)
Alcoa (original design by Saul Bass in 1963, tweaked in 1999)
Celanese (original design by Saul Bass in 1965, changed in 200x)
Quaker (original design by Saul Bass in 1971, changed in 2010 by Wallace Church)
Minolta (original design by Saul Bass in 1978, changed in 2003)
Kleenex (original design by Saul Bass in 198x, changed in 2008 by Sterling Brands)
AT&T (original design by Saul Bass in 1986, changed in 2005 by Interbrand)
Lots more examples on designer Christian Annyas’ blog. According to Christian, the average lifespan of a Saul Bass logo is 34 years.
More info/resources on iconic designer and filmmaker Saul Bass.
Published on Logo Design Love
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Sun, 20 Mar 2011 23:01:05 GMT
Tags: Classic, Evolution, saul bass, Well known,
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