De-cluttered logos
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A recent post on Stuart Watson’s Visual Shizzle caught my eye. De-clutter.
“Lots of brands have the authority to de-clutter their logos, not just Apple and Nike. Maybe it’s time they were braver?”
Image via Stuart Watson
How about the following? They’re accompanied by the wordmark/monogram on their respective websites, but are they widespread enough to be shown in isolation?
I suppose it’s an easier decision if, after removing the type, you’re still left with an image depicting the brand name — think Apple, Shell, Target, Penguin, Chevron.
Stuart Watson is creative director at London-based venturethree (I’ve featured the brand agency’s work for Little Chef and XL over on Identity Designed).
There’s a good post on Stuart’s blog about container branding. Worth a read.
A few credits via Logo and Symbol:
— Mitsubishi, by Yataro Iwasaki, 1870.
— Chase, by Tom Geismar, 1961.
— Penguin, by Edward Young, 1935, modified by Jan Tschichold, 1946, and Pentagram, 2003.
— Citroën, by André Citroën, 1903, redesigned by Landor Associates, 2009.
— Mercedes-Benz, 1909, modified 1916, 1937.
— WWF, by Sir Peter Scott, 1961, modified by Samenwerkende Ontwerpers bv, 2000.
Published on Logo Design Love
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Wed, 19 Oct 2011 14:14:52 GMT
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