Mobil logo
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And the resulting 1964 wordmark…
“The idea of the red O came about partly to reinforce a design concept to use circular canopies, pumps, and display elements for a distinctive and attractive look. It also served to help people pronounce the name correctly (Mo-bil, not Mo-bile), and of course to add a single memorable and distinctive element to an otherwise very simple lettering style.”
Images/excerpt from Chermayeff & Geismar’s superb new book, Identify.
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