2011-08-01 | Naturar
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This project is a collaboration with Sardinha Comunicação. We’ve joined forces to create a brand that started out being a pitch proposal, and ended up being a brand new brand in the portuguese fresh vegetables market. This was a company starting from ground zero, needing everything from a marketing strategy, a global visual identity and a consistent Branding system that would comunicate what this brand is all about. The pitch proposal was developed in 2 weeks: concept, naming, logos, packaging. And later on, all the finest details, stationary, factory signage, complete packaging line, merchandizing, ad campaign, and so on. An umbrella brand called Naturar is a company that will serve the market with 3 other brands: Verde Terra – for fresh vegetables, veg&fresh – for packed vegetables and ready to eat salads – and Naturar Expert – for fresh vegetables sold in large quantities to restaurants and hotels.
Credits: Sardinha Comunicação.
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Mon, 01 Aug 2011 11:07:02 GMT
Tags: Flower, Logo Of The Day, Nature, Vegetable,
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