Logos define, distinguish, and disseminate a company’s core message. It is no wonder that creating successful marks takes a well conceived strategy and a skilled hand. This book, the sixth in the series, once again celebrates the brilliant work top designers around the world have created for clients both large and small. This diverse collection offers a wealth of inspiration and insights for graphic designers and their clients. Created by Bill Gardner, president of leading design firm Gardner Design, the LogoLounge website showcases the work of the world’s top designers as well as up-and-coming new talent. The book presents the site’s best designs of the past year as judged by an elite group of name-brand designers. The first portion of the book profiles ten top designers and spotlights their biggest, newest campaigns. A handful of their smaller projects are also featured in this section along with unused logos that have never before been seen. The second half of the book contains almost 2,000 logos organized by visual categories.LogoLounge 6 features the work of superstar artists and firms such as Stefan Sagmeister, Landor, Saffron, Jessica Hische, and MetaDesign. With 2,000 logos from every corner of the earth, this visually compelling volume is the go-to resource for inspiration from the best in the field.

The Future Looks Bright

If you were to look in The Sydney Morning Herald this Sunday (June 20th) you would have found my mug inside, with a short article alongside it, focused on the topic of gap years. The article talks about my experiences and lessons learned from my gap year

6 Logos Selected for Logo Lounge Vol. 7

I’ve mentioned Logo Lounge numerous times on this blog; but for those not familiar it is a series of books on logo & identity design, as well an online logo inspiration gallery. This year there were 36,000 logos submitted for consideration for L

Redwave Systems Brand Identity Design Process

This case study will be published in the upcoming Logo Nest 01 book, a limited edition publication featuring inspiring logo designs, articles & case studies. – Redwave Systems is a provider of telephony systems, Windows™ servers, and general IT

The New NBCUniversal Logo – Commentary from Landor Associates

New NBCUniversal logo. Old NBCUniversal logo. Rietje Gieskes, Associate Design Director at Landor Associates is here today to talk briefly about the new NBCUniversal rebranding. Enjoy. – Last Friday NBCUniversal debuted its new logo statement to t

Can a logo ever be too simple?

I’ve brought this question up once before in a slightly similar post titled “When is a logo too simple?” but after posting Kate Spade’s new logo (shown above) on Logo Of The Day, I think it’s a good time to bring it up again.

6 Logos Selected for Logo Lounge Vol. 7

I’ve mentioned Logo Lounge numerous times on this blog; but for those not familiar it is a series of books on logo & identity design, as well an online logo inspiration gallery. This year there were 36,000 logos submitted for consideration for L