Virgin Blue rebrands as Virgin Australia
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Virgin Blue relaunched yesterday as Virgin Australia. I caught the news from the johnson banks Twitter feed:
“No we didn’t do the Virgin Australia logo, yes we think it’s a bit close for comfort…”
As covered previously, johnson banks crafted the Virgin Atlantic design.
Here’s the old mark for Virgin Blue, then the new Virgin Australia logo.
“The airline yesterday showcased the widebody and narrow-body versions of its new product on an Airbus A330 and Boeing 737. They sported a funky new Virgin logo designed by Australian Hans Hulsbosch.”
Excerpted from yesterday’s piece on The Australian.
More images on Australian Business Traveller (the vertical tail fins display a different design from that shown in the logo, featured below and also toward the end of the TV ad embedded at the foot of the post).
Photo by Damian Shaw, courtesy of The Australian
Virgin Australia TV ad (embedded below)
Virgin has a history of disparate brand identities, but I’m still left wondering:
Why hasn’t Virgin worked with johnson banks for the Virgin Australia update? Why the design differences from the recently redesigned Virgin Atlantic identity? How much does it actually matter?
Elsewhere:
Virgin Atlantic website
Virgin Australia website
Virgin Airlines rebranded to take on Qantas
Time-lapse video of Virgin Atlantic aircraft painting
Published on Logo Design Love
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Thu, 05 May 2011 10:34:33 GMT
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