Five personal favourites

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I was recently contacted by Mark Sinclair at Creative Review to help with the logo-specific April 2011 issue. I was asked (along with a group of others who are listed below) to nominate five of my favourite logos, and the choices were tallied-up alongside some internal voting to represent CR’s “top 20 logos of all time.”

Creative Review logo issue

Having read through the April issue (which is excellent) it’s clear that the top 20 consists mostly of designs that were created many years/decades ago. As stated within, “Affection and respect build over time.” Some truly iconic design work, too, with the majority having previously been featured here on Logo Design Love.

I judged my selection a little differently, basing my choices purely on the idea of the isolated marks, as opposed to recognition or flexibility. I reckon that’s partly why none of my five made it into the top 20, so I’ll share them here with you.

Mother & Child
Mother by Herb Lubalin
An idea that once seen is hard to forget. Superbly captures the essence of nurturing.
Designed in 1966 by Herb Lubalin

Martin Newcombe Property Maintenance
Martin Newcombe by Buddy Creative
So simple it’ll make everyone think design is easy. Fantastic use of negative space.
Designed in 2009 (I think) by Buddy Creative

Swan Songs
Swan Songs by Maggie Macnab
There’s no mistaking it’s a musical swan.
Designed in 2001 by Maggie Macnab, author of Decoding Design

Guild of Food Writers
Guild of Food Writers by 300million
They write about food. Brilliantly obvious.
Designed in 2005 by 300million

The Guild design did make an appearance on page 44 as a personal favourite.

Mouse
Mouse by johnson banks
Can you find any better examples of cropping?
Designed in 2008 by johnson banks, more about the Mouse design

Those who helped with the CR issue

Marksteen Adamson, Arthur Steen Horne Adamson
Philippe Apeloig, Apeloig Design
John Bateson, Bateson Studio
Michael Bierut, Pentagram
Connie Birdsall, Lippincott
Tony Brook, Spin, co-editor of Studio Culture
Mike Dempsey, Studio Dempsey
Michael Evamy, author of the best-selling design book Logo
Bill Gardner, Gardner Design
Sagi Haviv, Chermayeff & Geismar, interviewed here
Angus Hyland, Pentagram
Michael Johnson, johnson banks
Peter Knapp, Landor
John Lloyd, John Lloyd Design
Miles Newlyn, Newlyn
Paula Scher, Pentagram
Tony Spaeth, Identityworks
Armin Vit and Bryony Gomez-Palacio, UnderConsideration
Marina Willer, Wolff Olins
Michael Wolff, listen to him speak
And me

Sincere thanks to Mark and the CR team for including me in such esteemed company.

The April 2011 issue of Creative Review is available to buy for £5.90.

Published on Logo Design Love

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